Ballad Appoints Chad Couch, MD To Head Bristol Regional And Other Services In Southwest Virginia.

An experienced, board certified urologic surgeon and long time physician leader at Ballad Health has been named the CEO for Bristol Regional Medical Center. Dr. Chad Couch, who has filled the post on an interim basis since the fall, will now have operational and strategic oversight of all services and operations of Bristol Regional Medical Center, Johnston Memorial , Russell County Hospital and Smythe County Community Hospital as well as other services within the communities served by these hospitals. Couch’s appointment adds to the complement of physician leaders Ballad Health has tapped into since its creation in 2018 and marks the first time a physician has ascended to a market and hospital leadership role.