At this stage: Cameo and Bristol Casino strike partnership, branding agreement

An iconic brand and theater join forces for entertainment in downtown Bristol.

Officials with Bristol Casino: Future Home of Hard Rock and the 98-year-old Cameo Theatre announced a partnership and branding agreement Wednesday that will rename the State Street’s performance area the Hard Rock Stage.

Bristol Hard Rock President Allie Evangelista said the match fit both venue’s DNA and was another tool to promote local music and tourism for the region.

(LOGO: Provided by Bristol Casino: Future Home of Hard Rock / Hard Rock International)