Dollywood and Food City promotional partnership announced

Dollywood has just announced that Food City has been named the official grocery partner for Dollywood Parks & Resorts. In addition, Food City will become the presenting sponsor of Dollywood’s Smoky Mountain Summer Celebration as well as the sponsor of the ever-popular Colossal Pumpkin Patch during Dollywood’s Harvest Festival. Representatives from both Dollywood and Food City said they are also excited about promotional opportunities and offers between the companies, as Food City operates stores 153 locations in many of Dollywood’s key Markets. The first event with the partnership begins next month. Dollywood’s Smoky Mountain Summer Celebration presented by Food City is scheduled for June 15 through August 11.